Samantha Kappalman, VP of Strategic Communicationsshe/her/hers
After more than two decades of crafting messages and drafting and implementing communications strategies, Samantha brings her knowledge of community relations, government relations, and communications strategy to The Recycling Partnership. Whether working on communications, community outreach, and behavior change around Climate Change at The Maryland Department of the Environment or on communications strategy, engagement, and advocacy at the state and local level for the National Education Association, Samantha’s focus and energy for engaging communities is evident as The Partnership’s Vice President of Strategic Communications.
Why I Care About Recycling
“I care about recycling because I want to help make the planet a better place for future generations by cleaning up our waterways, bringing equality and better health to our communities, and keeping items that can be remade out of our landfills.”
Personal Passions and Interests
When she isn’t passionately persuading her friends and neighbors to recycle more or planning her next vacation, Samantha can be found with her family and animals at their home in Asheville, North Carolina.
- Master’s Degree in Public Affairs Reporting from the University of Maryland, College Park
- Contributing Author: The Recycling Partnership’s 2019 Bridge to Circularity Report, 2020 State of Curbside Report, and 2020 Impact Report
- Contributing Author: Governmental Communication of Climate Change Risk and Efficacy: Moving Audiences Toward “Danger Control”
Let Samantha know how you want to help change the story of recycling at skappalman @ recyclingpartnership.org