Drive participation by designing programs around how people actually recycle. We combine behavior science, field-tested strategies, and clear communications to increase participation, reduce contamination, and build lasting trust in the recycling system.
Program Design and Strategy
- Education and outreach program design aligned with EPR requirements or state recycling goals
- Behavior-informed engagement strategies grounded in field-tested insights
- Audience segmentation and empathetic messaging to reach diverse communities
- Clear, consistent communications that build trust and reduce contamination
Activation and Delivery
- Community-based activation strategies that meet residents where they are
- Scalable outreach campaigns across single-family, multifamily, and drop-off programs
Testing and Optimization
- Pilot design, testing, and refinement to improve participation and contamination outcomes
Partnership and System Alignment
- Partnership development with local governments, haulers, and community organizations to strengthen system-wide trust and alignment