As recycling professionals, you will be interacting with more and more audiences which creates an opportunity—and call to action—to approach outreach initiatives more equitably and inclusively, and ultimately more effectively.
In some programs, recycling education, engagement, and support are designed with a one-size-fits-all strategy. Equitable outreach means meeting people where they are and finding ways to engage in ways that are meaningful and respectful.
This Introduction to Creating More Equitable Recycling Outreach was designed to provide guidance in tailoring public engagement and outreach. The guide offers practical tips, data, and insights to improve effectiveness and strengthen community engagement.
Why does recycling outreach matter?
Aligning with our national research, our research shows 87% believe recycling is a positive action to take. It is not surprising given there are significant infrastructure gaps to recycling that need to be addressed to help communities fully participate in recycling programs. So we know people think that recycling is important, but barriers to recycle are felt unevenly across demographics, and many lack clear instructions on how to participate.
How do we create outreach that resonates with many audiences?
Four keys are included in the guide to help – translation, transcreation, social marketing, and participatory design and co-creation.
Download the guide to equitable recycling outreach
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