60% of people are confused about how and what to recycle — we’re changing that with dynamic, package-specific data.
Reducing confusion is essential to improving the U.S. recycling rate and recovering the 76% of recyclable material, from cereal boxes to yogurt tubs, that is lost to household trash. Now more than ever, companies have a crucial role in addressing this issue.
Recycling policies are expanding, the recycling system is fragmented, and communities are demanding transparency. In response, The Recycling Partnership and GreenBlue have introduced the How2Recycle™ Plus label, featuring Recycle Check. This dynamic integrated label cuts through the confusion, empowering individuals to take informed action.
For the first time ever, we have the reach, data, and technology to connect national brand packaging directly with local recycling program guidelines.
With the How2Recycle Plus label featuring Recycle Check, we are simplifying the process of delivering trusted, real-time local recycling information on packages nationwide.
What if local recycling acceptance information was available in a matter of seconds? That’s where Recycle Check comes into play.
A Game-Changing Solution for Companies & Consumers Alike
GreenBlue’s How2Recycle Plus label now integrates Recycle Check, an innovative platform from The Recycling Partnership that provides trusted, real-time local recycling and disposal instructions. This empowers people with the recycling information they need, increasing both their confidence and participation in community recycling programs.
By scanning the on-pack QR code, individuals can instantly access local recycling information specific to the packaging in their hands.
Powered by The Partnership’s National Recycling Database, which centralizes recycling information for more than 9,000 U.S. communities and 99% of the population, Recycle Check delivers real-time information about what is accepted for recycling on a local level. This tool helps companies provide clear, relevant information to reduce confusion and promote recycling.
Next Steps for Adopting the How2Recycle Plus Label Featuring Recycle Check
Step 1: Become a How2Recycle Member. To adopt How2Recycle Plus featuring Recycle Check, you must be a member.
Step 2: Review your packaging portfolio for potential alignment. “Check Locally” and package types under review in EPR states are a great place to start!
Step 3: Download and sign the How2Recycle Plus featuring Recycle Check Participation Agreement available on the How2Recycle website.
Step 4: Receive outreach from How2Recycle on pricing.
Step 5: Align on material assessment and artwork.
Step 6: Receive your How2Recycle label.
Sign up to receive updates on Recycle Check
Frequently Asked Questions
What type of packaging is eligible?
Most fiber, metals, glass, and plastic packaging is eligible, except in the few instances where local community recycling information is inconclusive. The program does not currently apply to compostables or non-packaging materials such as textiles, furniture, and electronics.
How much does the dynamic label cost?
Standard pricing follows the How2Recycle tier model and starts at $20,000. QR codes will be offered in 5, 10, 20 and unlimited bundles. Members should consult How2Recycle for a current How2Recycle Plus fee structure. Contact How2Recycle.
Will consumers really use QR codes?
More than 85% of Americans now own a smartphone and 75% say they plan on using QR codes. A survey found that 82% of people would use their smartphone to check if a package is accepted for recycling in their local area.
What is the data that informs Recycle Check?
Recycle Check leverages The Partnership’s National Recycling Database, a one-of-its-kind resource that centralizes recycling access information from more than 9,000 U.S. communities covering 99% of the U.S. population. The database captures local recycling changes as they occur to provide real-time, up-to-date information.
How do I get a Recycle Check QR Code for my package?
Recycle Check is available as part of the How2Recycle Plus Label. For more information, reach out to How2Recycle.
For companies that wish to integrate into other labeling platforms, contact us at recyclecheck@recyclingpartnership.org to learn more.