Article: “All the ways recycling is broken—and how to fix them”

A nonprofit called the Recycling Partnership gives cities grants for supplies like recycling bins along with consulting to help expand recycling, funded by corporations like Coca-Cola and Pepsi that are desperate for a bigger source of recycled materials as they aim to increase recycled content in their packaging. The nonprofit also works with those companies to help them create products and packaging that are actually recyclable. Closed Loop Partners, which also works with large corporations, invests money from those companies in startups such as rPlanet Earth, an L.A.-area startup that has a closed-loop plant that takes in plastic containers and bottles and converts them into new food-grade containers onsite, in a world first. The fund also invests in startups with innovations across the entire recycling system.”We recognized that it wasn’t just one part of the system that needed to be solved for—we needed to address all of it in different ways,” says Ellen Martin, VP of impact and strategic initiatives at Closed Loop Partners.