Once a program has successfully motivated behavior change, the question becomes, will the new behavior stick? If not, how long will it last before the program should reach out again? This is a challenging question to answer, as few programs do long-term evaluations, and ultimately, it is dependent on the behavior, the program, and the audience. However, a literature review of behavior change research can shed some light on these questions. This review speaks to the goals of The Recycling Partnership; specifically, how long after The Recycling Partnership implements their successful outreach strategies in a community will residents continue to recycle a commodity or keep a contaminating commodity out of the recycling?
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