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Press Release: Newark Awarded Grant from The Recycling Partnership Through the Coca-cola Foundation for Education Campaign

For Immediate Release

City is receiving $140,000 recycling grant to raise awareness of what can and cannot be recycled and how to recycle;
Newark one of seven cities across nation to receive recycling grant

Newark, NJ—September 25, 2019—Mayor Ras J. Baraka, Public Works Director Khalif Thomas, The Coca-Cola Foundation, and national non-profit The Recycling Partnership announced today the launch of a new recycling education campaign that will be piloted this fall. Newark was recently awarded a $140,000 recycling grant from The Coca-Cola Foundation to pilot the campaign, which is being rolled out with education on bus shelter signs, digital advertising, in-home postcards that show what can and can’t be recycled, and an update of recycling information to the City’s Recycling website:www.newarknj.gov/departments/recycling

The pilot, which runs through the fall, and is modeled after The Recycling Partnership’s proven education approach used in cities across the country, will help give Newark residents a better understanding of when to recycle what products and will support the City’s goal of residents recycling more, better.

“Our city’s residents want to learn how we can do better together as a community at recycling,” said Mayor Baraka. “With the help of The Recycling Partnership and The Coca-Cola Foundation, we will be able to better inform Newark’s residents about what they can recycle on what day and how they can make a difference for our community and the planet.”

Newark is one of seven cities receiving a recycling grant through The Coca-Cola Foundation as part of The Foundation’s interests in improving capture of recyclables and helping make communities more sustainable. The recycling grants support innovative pilots that will help address some of the barriers to consumer recycling in the United States including not knowing how, what, and when it can be recycled.

“The Coca-Cola Foundation places a priority on helping communities become more sustainable by supporting innovative recycling solutions at a local level,” said Helen Smith Price, president of The Coca-Cola Foundation. “By sharing information with our Newark neighbors and friends on when, what and where to recycle, we hope to drive increased recycling participation and reduce contamination.”

As part of The Coca-Cola Foundation grant, Newark is teaming-up with The Recycling Partnership to get residents to participate in recycling by educating them about what can and cannot be placed out for recycling and on what day. Postcards with this information will be mailed to residents in Department of Public Works Zone A – which represents about 50,000 Newark households.

“The Recycling Partnership is working closely with the City of Newark to have a long-term impact by showing residents that recycling is as easy as throwing things away,” said Chris Coady, Director of Community Programs at The Recycling Partnership. “When we waste less and recycle more, we save money and live and work in healthier communities.”

Expanding recycling education aligns with Mayor Baraka’s Newark sustainability goals, which aim toadvance a multi-pronged agenda aimed at making Newark a healthier and greener city. 

To learn more about recycling and to see a list of all items accepted for recycling in Newark, please visit: newarknj.gov/departments/recycling


About The Recycling Partnership
The Recycling Partnership (recyclingpartnership.org) is a national nonprofit organization that leverages corporate partner funding to transform recycling for good in states, cities and communities all across America. As the only organization in the country that engages the full recycling supply chain from the corporations that manufacture products and packaging to local governments charged with recycling to industry end markets, haulers, material recovery facilities, and converters; The Recycling Partnership positively impacts recycling at every step in the process. The Recycling Partnership has served more than 1,000 communities and counting with best-in-class tools, data, resources and technical support, helped place 500,000 recycling carts, reached 50 million households, and helped companies and communities invest more than $43 million in recycling infrastructure. In doing so, The Recycling Partnership has created meaningful social, environmental, and economic change. By the end of 2019, the nonprofit change agent estimates it will have diverted 230 million pounds of new recyclables, saved 465 million gallons of water, avoided 250 thousand metric tons of GHG, and driven significant reductions in targeted contamination rates.

About The Coca-Cola Foundation
The Coca-Cola Foundation is the global philanthropic arm of The Coca-Cola Company. Since its inception in 1984, the Foundation has awarded more than $1 billion in grants to support sustainable community initiatives around the world. For more information about The Coca-Cola Foundation, please visit:

City of Newark
For more information on the City of Newark, please visit our website at www.newarknj.gov
Follow us on Twitter: www.twitter.com/cityofnewarknj

Press Information Office
Press Secretary: Crystal Rosa

Samantha Kappalman
The Recycling Partnership