Allison Buchanan, VP of Marketing
Allison is a brand marketing expert with 15 years of experience in the packaging, aerospace, and automotive industries. Previously, Allison served as Director of Digital Communications and Brand Strategy for the $13 billion global leader in lightweight metals engineering and manufacturing company Arconic, a spinoff of Alcoa. Prior to that role, she also led marketing communications for Alcoa Global Packaging and was actively involved in industry groups focused on sustainable packaging. She brings diverse skills in brand strategy, digital communications, sustainability, employee and human resource communications, consumer research, product development, and sales, combined with a passion for sustainability and recycling. As VP of Marketing at The Recycling Partnership, Allison works closely with corporate partners to engage in efforts to improve recycling and build a circular economy.
Why I Care About Recycling and a Circular Economy
“From my past professional experience, I have seen the great need and opportunity to develop systems that support sustainable packaging. It’s beneficial for consumers, companies, and the environment, and it’s the smart thing to do.”
Personal Passions and Interests
A street art appreciator, music festival maven, and avid snowboarder—when she’s not in Nashville, Tennessee, where she calls home, Allison can be found on the slopes of Colorado.
Want to know more about our marketing strategy? Contact Allison at abuchanan @ recyclingpartnership.org