Bertie, Recycling Coach
(she/her/hers)As the wise and witty fictional Recycling Coach at The Recycling Partnership, Bertie is known for her fun and friendly approach to teaching eco-conscious habits. Born and raised in the fictional town of Eco Hollow, where recycling is a way of life, Bertie’s passion for recycling began at an early age. She attended Green Cycle Academy for high school, specializing in Waste Management Optimization, and earned the prestigious “Golden Cart Award” for co-developing an innovative recycling app.
Now, as a key member of The Recycling Partnership and the face of Recycle Check, Bertie focuses on mentoring “hatchlings” (new recyclers) and guiding people of all ages toward a more sustainable lifestyle. Her goal-oriented yet fun-loving Virgo personality keeps her organized and relatable to everyone, from those newly interested in recycling to seasoned activists looking to make a difference. Through the Recycle Check platform, Bertie helps close the knowledge gap on localized recycling guidelines, making it easier for people to know exactly what to recycle, where, and how. Whether it’s through on-pack labels, in-home resources, or community platforms, Recycle Check tools provide reliable recycling information at every stage—from purchase to disposal. With a signature mix of wit, mindfulness, and humor, Bertie makes recycling easy and enjoyable, always encouraging small steps that lead to a big impact.
Why I Care About Recycling and a Circular Economy
“Growing up in Eco Hollow, I learned that recycling isn’t just about sorting — it’s about shaping a future we can all be proud of. I’m passionate about helping people understand that even small changes can make a huge difference. Mentorship, mindfulness, and taking action are at the core of what I do every day. I believe that with the right guidance, anyone can be a recycling pro!”
Personal Passions and Interests
When she’s not coaching others on how to “sort it out,” Bertie enjoys daily meditation, practicing her favorite lotus pose, and finding new ways to reduce her environmental footprint. She’s an advocate for mindful living, constantly learning about ways to promote eco-friendly habits.
Catchphrases:
- “Sort it out — your future self will thank you.”
- “Small steps, big impact!”
Contact:
Want recycling tips from Bertie? She’s available 24/7 at recyclecheck.org to answer your questions and help you recycle smarter!