This summer and through the fall, The Recycling Partnership, a national nonprofit that applies corporate partner funding to improve curbside recycling systems in cities and town across the country, will be working with Chicago’s Department of Streets and Sanitation (DSS) to improve recycling in the city through the “It’s All You” public service and educational campaign.
At the heart of the campaign is an effort to educate residents about the curbside recycling program and the tremendous impact that each person has on its success. A social media and city-wide advertising and public service announcement (PSA) campaign, visible at more than 200 locations across the city, will depict residents engaged in everyday activities and remind audiences about the materials that are acceptable for recycling in curbside carts. The ultimate goal of the campaign is to continue building the culture of recycling across Chicago, making the city stronger and increasing the quantity and quality of materials recycled.
In addition to the PSAs, residents will see an informational card in their mailboxes reminding them about recycling basics. The PSAs and informational cards were designed to educate current recyclers, re-engage former recyclers, and attract newcomers to the program by stressing the ease and importance of recycling in Chicago. The Recycling Partnership team is providing resources and expertise to amplify the City’s marketing work, at no cost to city taxpayers, thanks to funds secured through Coca-Cola and Target.
“The ‘It’s All You’ campaign is a great way to reach residents directly and highlight how easy it is to recycle properly,” says Keefe Harrison, CEO of The Recycling Partnership. “Cities become stronger through community efforts like recycling,” she says. “We respect the City of Chicago for taking on this large issue that is affecting cities everywhere.”
The message of the campaign is simple, according to DSS Commissioner Charles L. Williams. “Each individual can have a tremendous impact on the success of the program by making recycling part of their everyday routine, just like brushing your teeth or getting your mail. When we recycle, our environment is protected and communities prosper, both health-wise and financially,” Williams says.
About The Recycling Partnership
The Recycling Partnership is a national nonprofit organization that applies corporate partner funding to improve the recycling system in cities and towns across the nation, thus increasing supplies of clean materials for manufacturing. The Recycling Partnership is the only organization in the country that engages the full recycling supply chain: from the corporations that manufacture products and packaging, to local government charged with recycling, to industry end markets, haulers, material recovery facilities, and converters, positively effecting recycling at every step in the process and transforming recycling in towns all across America. Between 2015 and today, The Recycling Partnership has assisted more than 420 communities with tools, resources and technical support. It has provided 400,000 recycling carts, reached 17 million households, and helped companies invest more than $27 million in recycling infrastructure. In doing so, it has achieved results in the form of: 382 million gallons of water saved, 164,000 metric tons of greenhouse gas avoidance, reductions in targeted contamination rates, and an energy savings of 2.0 trillion BTU / year.
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