We’re Creating a New Path Forward
The Pathway to Circularity is a first-of-its-kind initiative for the U.S. that provides transparent action-oriented solutions for packaging circularity challenges. It is intended to wash away the gray and bring necessary clarity and solutions for stakeholders to successfully navigate and advance the circular economy for packaging.
The Recyclability Framework is the first element of the Pathway to Circularity to be developed. It defines a clear set of criteria to help companies successfully navigate the recycling system and take action to address challenges, thereby making circularity tangible. The Framework strives to deliver new depth to industry conversations on the varying factors that shape recycling.
The five building blocks that make up the Framework are – design for circularity, recyclability prevalence, access and adoption, capture journey, and packaging fate. Within each building block are key requirements for packaging to be considered for recycling ranging from MRF capture rate, to end market demand, and more. The Framework is an important tool in transforming the recycling system by aligning stakeholders behind the steps needed to evolve the packaging that is going into it.
We recently hosted an introductory webinar, reviewing the draft Pathway Recyclability Framework in detail.
View the webinar.
How is Pathway Being Developed?
Thank you to our partners in helping us to build this pathway and making circularity a possibility for Americans.